Public Relations Writing

Catalog description

This course examines the skills necessary to design, implement and manage public relations campaigns from a written-communications perspective, with an emphasis on decision-making procedures and the application of clearly written, appropriately targeted communications to PR-related business and civic issues. The overarching objective for the course is to generate a holistic understanding not only of what public relations writing is, but also of what it might become, given the persistent climate of change in the intersecting worlds of government, business, domestic and global culture, and technology.