Social Media Technologies in Organizations

Catalog description

This course presents an intensive survey of Web 2.0 technologies, social networking, blogs, wikis, microblogging, virtual communities, video sharing, social bookmarking, recommendation systems, etc., and their impact on both the for-profit and not-for-profit sectors. Topics covered include the history of and major influences on today's social media; convergence of technology; trends toward increased democratization and globalization; recommendation systems; crowdsourcing; concerns relating to privacy and confidentiality; and the implications for business in today's highly interconnected world. The use ofsocial media technologies in the service of organizational learning will be explored in depth.