Business Fundamentals: The Contemporary Business Landscape

Catalog description

This is a required introductory course for business majors at Zicklin School of Business, including both Zicklin students and transfer students. The course stresses five pillars essential for success in business: (1) quantitative analysis; (2) communication skills; (3) ethical decision-making; (4) research; and (5) globalization. Students will write memos and reports, make oral presentations, and use Excel to model and solve business problems. Students in the class will conduct a comprehensive research study - the Shadow-a-Company project. This research project requires students to collect and analyze comprehensive business data about a prominent company and formulate strategy for the company.The research project enhances the students’ understanding of real-world business, emphasizing the five pillars and problem-solving skills, using the analytical methods covered in the course.Effective Summer 2024, new, and re-entry students who have received credit for BUS 1000/1011 or granted a BUS 1000 waiver must take BUS 2000. Continuing students under the transition period (Fall 2021 to Spring 2024), will be allowed to use BUS 1011 in lieu of BUS 2000. Students who received an F in either BUS 1000 or BUS 1011 can use the passing grade in BUS 2000 under the Baruch/CUNY F-replacement policy.