MKT 473

Marketing Management: Policy and Strategy

Creighton University · UGRD · Fall 2026

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Formulation and application of marketing strategies and policies by the analysis and solution of industrial and consumer goods cases dealing with the market, product, channels, selling, legislation, and the total marketing program. P: FIN 301 , MKT 333 , MKT 343 , MGT 371 ; CR: Sr. stdg., Marketing majors only.

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Class #creighton-MKT473Fall 2026UGRD3 credits
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