Advertising and Promotion

Catalog description

Marketing communications shape the way products, services, brands, and ideas are perceived by consumers. This course provides students with a working knowledge of the strategies, media choices, and creative tools used to execute modern advertising and promotional campaigns. The course addresses key topics and strategies related to advertising and promotion, such as branding, video media, print media, social media, digital marketing, influencer marketing, outdoor advertising, product placement, sales, and other emerging marketing practices. Students will gain valuable experience applying the strategies and tools discussed in the course to understand how to conceptualize and create more effective advertising and promotional materials. P: MKT 319 .