Public Relations Campaigns

Catalog description

This course provides comprehensive insights into public relations decision making. Experiences gained in the class will help students execute an integrated public relations campaign. Students will work in teams as they conduct a public relations audit and develop a comprehensive public relations plan for a local or national non-profit client. Students will also learn the fundamentals of public relations event planning and public relations advocacy. Course may be repeated up to six credit hours. P: JRM 315 or MKT 377 , or IC.