Early Adopters

Catalog description

Explore and learn a set of methodologies that support identifying and onboarding early adopters as customers for a new product built at a startup company, corporation, or project that expects to reach large scale. Students will complete the class with a set of tools and examples of real contracts, frameworks, and system and process designs that can be used to help support them in acquiring their first customer. In addition to the tools to support customer acquisition, students will make an attempt at acquiring their first customer for a real or hypothetical startup that is being built in the Studio at Cornell Tech.