Communication for Public Policy

Catalog description

Studying public policy communication requires thinking about systems, strategy, and power. In this course, we will practice analyzing and producing public policy communication products from these three directions. First, we will learn how the organization of the U.S. policy system structures routes by which demands can be communicated into the system and addressed through policy products. Second, we will consult communication theory and practice for strategies that can help us to identify key audiences, reach them, and influence their policy positions. Third, we will step back and consider how power and politics shape the conditions of possibility for policy-making and communicating—who does the system serve, and how can effective policy communication help it serve more people? Students will gain experience producing a variety of practical products throughout the semester, including a policy brief and data visualization. Through readings and additional writing assignments, students will also strengthen their understanding and application of policy communication theory. We will engage with varied policy areas, with an emphasis on data science and sustainability.