Strategic Advocacy for Executives

Catalog description

In this course, you will master multiple strategies for creating social change through community organizing, legislative action, administrative processes, and media engagement. Starting with your chosen advocacy issue, you will develop clear mission and vision statements that become the foundation of your work. You will conduct strategic research and create detailed action plans that serve as your roadmap for mobilizing community support and initiating change. By planning and executing a community organizing event, you will transform your strategic vision into tangible community action. Armed with a strong community-based foundation, you will step into the legislative arena to navigate the complexities of policy change. Here, you will identify key decision-makers, draft legislation, and create compelling fact sheets that support your cause. As your advocacy skills deepen, you will build confidence in delivering legislative testimony and learn to draft public comments that influence administrative rule-making—essential tools for shaping public policy. With your policy framework in place, you will harness the power of storytelling to amplify your advocacy message. Through carefully crafted narratives, you will develop sophisticated media engagement strategies, create attention-grabbing press releases, and write persuasive letters to editors. Your mastery of both traditional and social media platforms will exponentially expand your advocacy's reach and impact.