Disruptive Innovative Companies from China and Other Emerging Markets

Catalog description

Over the last decade, emerging multinationals from Asia and Latin America have expanded aggressively on a global scale. Coming from regions, which were very volatile before and from countries with lower purchasing power than developed countries, how have some of these companies have been able to succeed internationally? How are they changing the competitive environment for multinationals from the developed world? What can we expect from them over the next years? This course will review: Business Strategies for emerging markets, Internationalization drivers and preferred modes of entry and Reverse innovation and, Blue Ocean Strategy.