Analytics for Marketing Strategy

Catalog description

Understanding and effectively leveraging customer preferences, demand patterns, and pricing strategies are critical for achieving sustainable success in the current data-driven marketing landscape. This course offers a comprehensive exploration of key concepts, techniques, and tools needed to navigate this dynamic field. For instance, the course focuses on gaining insights into customer preferences through data-driven analysis and leveraging these insights to perform several managerial tasks, such as customer segmentation, demand forecasting, and product/service pricing. The course emphasizes a combination of statistical modeling, modern machine learning and artificial intelligence tools, and analytics. We will be utilizing industry-standard software and techniques for data analysis. A basic understanding of statistics and familiarity with data analysis tools such as Excel is recommended. This course would benefit students targeting careers in marketing, consulting, entrepreneurship, and market research.