NBAB 6600
Executing Strategy in a Digital World
Cornell University · UGRD · Fall 2026
Catalog description
Digital Execution is an elective course that ties together many of the concepts of the program and links them to provide you with the fundamental tools needed to effectively deliver strategy in the digital age. Today's organizational leaders are held accountable for realizing the organization's strategy; however, how does a leader achieve this without getting too deep into the day-to-day tactics or getting side-tracked by the next technology wave. Execution is not just tactics - having a clear plan of action is only one part of effective execution. This course highlights the need for organizations to take action on plans by making the best use of physical and digital resources, changing the plan when necessary, and investing in ways technology can help simplify work so results can be replicated over and over again. There is no 'one best way' when it comes to digital execution - organizations find success using different strategies and approaches. For many organizations, it is the execution of strategy that is the major challenge.This elective will challenge students to create a new mindset essential to managing the convoluted relationship between managing the business needs of today while adapting to the demands of tomorrow. The focus on sustainable execution draws attention to the barriers caused by organizations that trade-off long term viability for short-term gain.
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