Building a Consumer Internet Business

Catalog description

Building almost any consumer-facing business at scale requires using the internet for core operations around attracting and engaging users, and generating revenue. Even traditionally offline industries, such as transportation and education, have been deeply disrupted by the deployment of consumer-facing internet services, by both new entrants and incumbents. This trend has been accelerated by the Covid-19 pandemic and the social distancing steps taken to contain it. In this course, we study key themes relevant to building a successful consumer-facing internet business - (1) user growth and engagement, (2) monetization, and (3) leveraging platforms.