Strategic Alliances

Catalog description

In the fast-paced world of global business, companies very often find themselves constrained in their ability to access markets, technology or other key drivers of success. This highly interactive course explores how companies might use strategic alliances as a lever to help achieve strategic growth objectives. It will explore various types of strategic alliances, from arms-length contracts to joint ventures, delving into the rationale and pros and cons of each major type of alliance. It will further arm students with tools to manage a strategic alliance through its life cycle stages-from ideation to negotiation, governance and wind down. Students will emerge from this class with a unique, practical toolkit on how to utilize strategic alliances to deliver business success. This course will be taught from the perspective of a senior executive responsible for a global business. (MHA-EL)