NBA 6290

Marketing on the Edge: Beyond the Brief

Cornell University · UGRD · Fall 2026

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The rules of marketing are being rewritten. This course puts you at the center of that disruption, dissecting the strategies behind brands that broke through, the campaigns that shouldn’t have worked but did, and the emerging forces reshaping how companies connect with people. You’ll learn directly from the marketing leaders rewriting those rules. Less theory. More instinct. Built for marketers who want to lead, not follow.

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Class #cornell_2-NBA6290Fall 2026UGRD1.5 credits
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