NBA 6290
Marketing on the Edge: Beyond the Brief
Cornell University · UGRD · Fall 2026
1 section
Catalog description
The rules of marketing are being rewritten. This course puts you at the center of that disruption, dissecting the strategies behind brands that broke through, the campaigns that shouldn’t have worked but did, and the emerging forces reshaping how companies connect with people. You’ll learn directly from the marketing leaders rewriting those rules. Less theory. More instinct. Built for marketers who want to lead, not follow.
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001
Availability not recently verifiedClass #cornell_2-NBA6290Fall 2026UGRD1.5 credits
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