NBA 5645

Dilemmas in Founding New Ventures

Cornell University · UGRD · Fall 2026

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The purpose of NBA5645 Dilemmas in Founding New Ventures is to increase your startup's chances of success by helping you avoid the #1 reason for startup failure: not strategy, not product, not execution, but TEAM-related mistakes. We start by analyzing the very first decision in any new venture, whether to found solo or with others. If you have co-founders, who will they be? And how will you split the equity? Finally, we wrestle with the fundamental tradeoff in entrepreneurship: Growth vs. Glory. Can you grow your startup quickly without being replaced by a seasoned CEO? I'll teach you techniques for keeping control, which too many founders realize too late they have lost. For further information, please visit: http://nba5645.org . (MHA-EL)

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Class #cornell_2-NBA5645Fall 2026UGRD1.5 credits
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