Digital Business and Retail Operations

Catalog description

This course is focused on the operations management of firms in the digital technology operations and retailing (both brick & mortar and online) sectors of the economy. It is divided into four modules: (i) data analytics modeling for operational decisions, (ii) operations of retailing businesses, (iii) operations of marketplaces, (iv) technologies that are driving change. The course is very applied and uses a mix of lectures, recent case studies, data, and exercises based on various startups and established companies. Student evaluation is done through individual and team assignments, a course project, and class participation. (MHA-EL)