Entrepreneurship

Catalog description

The course provides a hand-on experience for learning the key philosophies and tactics of entrepreneurial activity and the entrepreneurial mindset. This includes the development of a viable business concept, meaningful customer discovery, the evaluation and planning of the start-up businesses, marketplace analysis, financing, and operations. The course utilizes lectures and the directed readings. The goal is a meaningful understanding of how to start a new business venture, achieved by building and communicating the framework for a viable business.