Writing Persuasively about the Science of Persuasion

Catalog description

Many things get done and decisions get made in organizations through acts of persuasion and social influence. In lieu of formal power, people must be able to persuade others to come around to their point of view. At the same time, employees frequently influence one another and the broader organizational culture without even trying through social influence processes such as conformity, compliance, and behavioral contagion. In this course, students will learn about established and emerging research on persuasion and social influence by reading academic journal articles and then translating these articles into op-ed style essays that are understandable to the broader public, applicable to current events, and accurately represent the research findings.