Competitive Strategies for the Hospitality Industry

Catalog description

Examines competitive strategies, cooperative strategies, and growth strategies within the hospitality industries and beyond. The goal is to develop a mastery of the strategic issues facing hospitality as well as important new qualitative tools to perform analyses. Using a case-based approach, the course focuses not only on hospitality but on other industries as well, allowing for thinking outside the box and development of novel solutions not possible by studying only hospitality. The course integrates knowledge from all previous M.M.H. courses including marketing, finance, organizational behavior, and human resources.