Revenue Management

Catalog description

Revenue Management (RM), sometimes referred to as Dynamic Pricing, are methods for profitably managing hotel capacity. The intent of this course is to teach you how to effectively implement RM techniques. Emphasis will be placed on the integration among techniques, information technology, and to expose you to RM the travel market. While the course focuses on implementation of hotel RM, other application areas in travel and retail will be discussed. In addition, you will be expected to express technical revenue management terms in clear, managerial language.