Data-Driven Analytics

Catalog description

The practice of business is changing. Due to increasing desktop computing power and companies amassing large amounts of data, business decisions are becoming more and more data based. This holds in many sectors such as in internet marketing and online retailing where the only interaction with the customer is in digital form. This course aims at conveying some core principles of data driven decision making. This course is very hands-on and emphasis will be placed on solving real business cases, using real data via advanced spreadsheet enabled models and visulaizations.