Introduction to the Global Leisure Cruise Industry

Catalog description

This course introduces students to the global leisure cruise industry—the economics, markets, and organizations that comprise the fastest-growing sector of the travel and hospitality industry. Topics feature a conceptual grounding in cruise service management, including finance, strategic planning, demand and revenue management, branding, marketing communications, distribution, hotel and F&B operations, marine operations, human resource management, environmental compliance, and destination management, coupled with real-world application provided by executives from a leading company in the industry: Royal Caribbean Group. Students conduct integrative analyses that examine opportunities and challenges across the cruise industry.