Digital Marketing for Engineering Managers

Catalog description

This course gives engineering management students a broad understanding of the digital marketing landscape combined with specific technical and analytical skills used in advertising and marketing roles such as product managers, product marketers, account executives, marketing managers, marketing engineers and marketing scientists. This will include hands-on work with search engine marketing/optimization, social media and video marketing, creative testing and measurement. Students will apply analytical applications to learn core technical marketing concepts and methods. Students will also work with various mainstream analytics platforms and perform data manipulation and analysis in Python.