Innovation Collaborative II: Technology to Commercialization Strategy

Catalog description

This course provides an in-depth exploration of technology-to-market analysis. Core topics include understanding the market opportunity, evaluating competitive technologies and the intellectual property landscape, distinguishing between technology and product, and formulating effective technology commercialization strategies. Students will also examine market and customer needs, assess revenue potential, and design value-driven business models. As a continuation of ENGRG 4910 , this course is particularly relevant for students interested in the intersection of engineering, science, technology, innovation, business, and entrepreneurship.