Business Design

Catalog description

This engaged learning course applies design strategies to real-world problems in a business context; in other words, we take a human-centered approach to innovation. Students act as business design consultants working directly with a social enterprise client on a sustainability-related challenge throughout the semester. Working in multidisciplinary teams, students apply a design toolkit and mindset for creative problem solving to a project that results in a portfolio-ready deliverable. This collaboration allows students to immerse themselves in a professional setting in which they explore business opportunities; develop innovative concepts; and propose and prototype entrepreneurial solutions, particularly around the theme of circular economy. Past clients include the City of Ithaca Economic Development and Finger Lakes ReUse. Satisfies the Dyson Grand Challenges project requirement.