Population Health Communication

Catalog description

This senior-level undergraduate seminar provides an overview of theory and research on communication related to population health, including strategic efforts to impact health behavior and structural environments that support health, media portrayals of health issues, and news coverage of health and social policy with impacts on the health and distribution of health in populations. Topics include: theories of behavior change and message effects, campaigns to improve behavioral and structural determinants of health, the intersection of health and politics, and implications of changes in media platforms for population health campaigns and research.