Applied Behavioral Economics in Finance and Marketing

Catalog description

Behavioral economics has been popularized in people's mindsets through books like Nudge (Thaler and Sunstein, 2008) and Thinking, Fast and Slow (Kahneman, 2013). However, it is only more recently that businesses have started to apply behavioral economics in business applications and corporate initiatives. This proposed course will focus on developing students' knowledge and abilities in applying behavioral economics to consumer financial decision making and marketing contexts within companies. The course will be designed to be interactive with cases (e.g., in-class discussion) and project assignments (e.g., behavioral audits, A/B test design, behavioral solution proposals).