Digital Innovation in Media Markets & Creative Industries

Catalog description

In this course we will examine the market dynamics and technological innovations that have challenged the traditional foundations and created opportunities for content producers in media and creative industries. The goal of the course is to develop strategies to identify and exploit new opportunities arising from technological changes, and to motivate regulatory solutions to address emerging market failures. To integrate a market-based approach with practical implications for firms and entrepreneurs, the course will consist of three components: theoretical frameworks, insights from academic literature, and basic data analysis.