Predictive Analytics for Business Strategy

Catalog description

This course teaches students how data analysis informs business strategy, using a framework of logical reasoning and practical communication. We will develop analytical skills and gather hands-on experience with data to understand how strategic decisions affect firm performance, for example in the context of economic consulting. The material will focus on a subdivision of predictive analytics called active prediction, and students will learn the basics of identification to determine what data are most useful when answering a given empirical question.