Marketing Strategy

Catalog description

AEM 5550 Marketing Strategy is a 7-week course that emphasizes the foundational principles of developing effective marketing approaches, grounded in key economic concepts. We will explore core ideas that help businesses establish and maintain competitive advantages, such as understanding price sensitivities of customers, economies of scale, network effects, switching costs, branding, etc. These concepts will serve as a guiding framework for our analysis of marketing decisions, particularly in pricing and advertising.