Business Management Simulation

Catalog description

The Business Management Simulation (BMS) is a course in which each student works as part of a team to manage a simulated manufacturing company. Each team is responsible for making yearly decisions in four broad areas: sales, marketing, operations, and finance. Depending on class size, there will be one or two different industries, each operating in its own competitive space, and there will be four or five companies in each industry. Your competition, therefore, is limited to the other three or four teams in your industry. You will all start in the same position, competing with one another to gain market share, generate revenue, and increase profitability. Performance is measured by the relative success of each firm in creating shareholder value by paying dividends and increasing share price.