Generative AI: Concepts and Applications

Catalog description

(Also offered as BADM 3303 .) Introduces generative AI, covering both its technical foundations and business applications. Students learn core concepts such as model training, inference, fine-tuning, prompt engineering, retrieval-augmented generation, and AI agents. Students gain hands-on experience applying these tools in text, image, and multimodal contexts and learn how to responsibly integrate them into business processes and innovation.