OPIM 5510

Web Analytics

University of Connecticut-Stamford · UGRD · Fall 2026

1 section

Catalog description

Introduction to key concepts, techniques, and tools for analyzing web data to derive actionable customer intelligence, develop digital marketing strategies and evaluate their impacts. Clickstream tracking, search engine analytics, digital experiments, and social analytics.

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Class #connecticut_stamford-6377Fall 2026UGRD3 credits

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Instructor: Staff

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