MKTG 6202

Psychological Approaches to Consumer Behavior

University of Connecticut-Stamford · UGRD · Fall 2026

1 section

Catalog description

This course provides an introduction to major topics in psychological approaches to consumer research. Students learn how to evaluate academic research on consumer behavior, to develop their own research ideas within the context of extant research, and to present these ideas to other researchers.

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Class #connecticut_stamford-5961Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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