MKTG 4362

Marketing Planning and Strategy

University of Connecticut-Stamford · UGRD · Fall 2026

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This capstone course provides an advanced understanding of strategic market planning. Drawing on knowledge from MKTG 3101 / BADM 3750 , MKTG 3208 , and MKTG 3260 , students learn to identify, evaluate, and propose actionable solutions to complex marketing problems and develop comprehensive marketing strategies in novel and unstructured contexts.

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Class #connecticut_stamford-2896Fall 2026UGRD3 credits
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