BADM 2238

Legal Aspects of Personal Brand Management

University of Connecticut-Hartford Campus · UGRD · Fall 2026

1 section

Catalog description

(Also offered as BLAW 2238 .) Legal issues related to personal brand management. The role of contract law, data privacy and integrity, trademark and intellectual property law, rights of publicity, ethical issues, the principal-agent relationship, and related topics. Experience in identifying and critically assessing legal challenges that arise from personal brand management and understanding how to reach concrete solutions to legal problems. BADM 2238 .

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Class #connecticut_hartford_campus-0761Fall 2026UGRD3 credits

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Instructor: Staff

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