MKTG 6209

Academic Research in Marketing

University of Connecticut-Avery Point · UGRD · Fall 2026

1 section

Catalog description

This course provides an overview of the scope of the marketing discipline and academic research in marketing. Students learn about consumer and firm perspectives in academic marketing research, theory development, research approaches and methods, and practical tools for success as a marketing scholar.

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Class #connecticut_avery_point-5973Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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