MKTG 3208
Consumer Behavior
University of Connecticut-Avery Point · UGRD · Fall 2026
1 section
Catalog description
This course provides an introduction to consumer behavior and its underlying psychological processes. Students learn to apply social science concepts to gain insights into consumer behavior. Students gain experience applying consumer behavior concepts to develop firm strategies and to be better consumers.
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001
Availability not recently verifiedClass #connecticut_avery_point-3008Fall 2026UGRD3 credits
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