BADM 3757
Strategic Brand Management
University of Connecticut-Avery Point · UGRD · Fall 2026
1 section
Catalog description
(Also offered as MKTG 3757 .) This course provides an introduction to building, leveraging, and enhancing brand equity and making strategic brand decisions. Students learn to design brands, build brand communities, measure brand performance, manage a brand portfolio, and conduct brand assessments.
Sections
Current meeting, instructor, credit, and enrollment details
001
Availability not recently verifiedClass #connecticut_avery_point-0765Fall 2026UGRD3 credits
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