Personal Brand Management

Catalog description

(Also offered as MKTG 2237 .) Introduction to building, leveraging, and managing a personal brand; concepts and perspectives relevant to any student looking to build a personal brand and business. Students will learn how to: 1) apply emotional intelligence and understand the importance of embracing a diversity of cultures, acting with authenticity, and demonstrating environmental awareness; 2) analyze their personal strengths, weaknesses, opportunities, and threats; 3) create a marketing plan that positions themselves toward target customers and businesses through relevant media channels and messaging; and 4) evaluate their personal brand marketing plan over time.