Nutraceuticals IV

Catalog description

This course will cover the business aspect of the nutraceutical industry, regulation and intellectual property. This course is designed to assist and guide students to navigate the business world of nutraceuticals that includes, the current regulatory framework, global market and demand trends, intellectual property considerations and sourcing of nutraceuticals. Thus, we will highlight and analyze the global leaders in the industry to demonstrate these core learning concepts. A large component of this course will involve students completing a business plan considering regulations, market trends / marketing, intellectual property, etc., that is a continuation of their capstone project.