Writing for Digital Media & Video Production

Catalog description

IMM 1530 teaches students the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, digital storytelling and training videos. In addition to basic writing principles, students will learn to develop a treatment, plan characters, write effective scenes, scripts and storylines for use in both audio and video production. Students will develop an improved foundation for understanding interactive media and writing for non-linear content while gaining the tools to effectively connect with your audience.