Hospitality Sales and Marketing

Catalog description

This course covers selling theory, including all phases of the selling process, from initial contact to closing the sale in a variety of hospitality and tourism settings. This course provides students with an overview of the marketing function associated with business organizations. This course will focus on the fundamental elements of the services marketing mix which includes the product, promotion, price and place (distribution). An extension of the traditional marketing mix known as the Extended Marketing Mix, includes People, Process, and Physical Evidence will be discussed. The concepts of effective marketing, total quality management, relationship marketing, and competitive strategy are explored in this course. Students will be presented with the basic knowledge and skills necessary to work within the marketing plan of a hospitality or tourism organization.