Ad Agency/Portfolio Development

Catalog description

DDG 2975 is a capstone course for the graphic designer. The student will understand graphic design techniques and portfolio presentation practices. The student will learn how to produce advertising campaigns in two and three dimensional form and working in a simulated advertising agency environment, from design concepts to visual applications. In the second half of the course: the student will develop and prepare a traditional portfolio and a portfolio on CD. Creative projects will be selected to create this portfolio. The student will learn how to prepare and maintain a professional portfolio and how to present this portfolio to a prospective employer.