MKTG 3136

Advertising

Columbus State University · UGRD · Fall 2026

1 section

Catalog description

Focuses on the importance of promotional strategy and the measurement of advertising effectiveness. Topics include promotional strategy, media planning and strategy, advertising, sales promotions, public relations, personal selling, and direct marketing.

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Class #columbus-1480Fall 2026UGRD

Days & times: No scheduled meeting time
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Instructor: Staff

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