Marketing Management

Catalog description

A marketing strategy course which emphasizes the marketing functions from the point of view of the marketing manager, focusing on the analytical tools the marketing manager uses. Topics include market segmentation and product differentiation, competitive analysis and product positioning, market measures and forecasts, product and brand management, pricing and distribution strategies, promotional strategies, and international marketing. The student taking the class should be familiar with the basics of marketing, consumer behavior, and promotional strategy. Open to MBA students only.