Public Relations Management

Catalog description

This course provides advanced study and application of strategic public relations management. Students identify, analyze, and solve typical public relations problems across industry, nonprofit, educational, governmental, and community contexts. Emphasis is placed on strategic planning, research-based decision making, campaign development, implementation of strategies and tactics, and evaluation of communication outcomes. Using case studies and client-based projects, students design and execute comprehensive public relations campaign plans that integrate professional standards, civic responsibility, and ethical practice.