IEOR E4506

DESIGN DIGITAL OPERATING MODELS

Columbia University in the City of New York · UGRD · Fall 2026

1 section

Catalog description

IEOR students only. Understand digital businesses, apply scientific, engineering thinking to digital economy. Data-driven digital strategies and operating models. Sectors: ecommerce, advertising technology, and marketing technology. Automation of the marketing, sales, and advertising functions. Algorithms, patents, and business models. Business side of the digital ecosytem and the digital economy

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Class #columbia_in_city_new_york-IEORE4506Fall 2026UGRD3.00 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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