BA 223

Principles of Marketing

Columbia Gorge Community College · UGRD · Fall 2026

1 section
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Introduces the basic concepts of marketing for consumer and business markets. Includes topics in marketing mix, market segmentation, consumer behavior, marketing strategies, and market planning. Develops marketing plan for key project. Recommended: BA 101. Prerequisites: IRW 115 or WR 115 or equivalent placement; placement into MTH 65 or MTH 98. Audit available.

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Class #columbia_gorge-0044Fall 2026UGRD4 credits
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